Recruiting hours belong in interviews, not on the dial.
That’s the idea behind Rodeo Leads. For five years we’ve called licensed agents on behalf of insurance agencies, screened them against each agency’s own criteria and booked the ones who fit, so owners spend their time on the conversations that grow a team.

Four values, kept on every campaign.
Discipline.
One process, run without exceptions.
Honesty.
We say what we do and what we don’t. We take on the agencies we can fill, and we tell you if we can’t.
Exclusivity.
Each candidate is booked for one agency only.
Proof.
Every screening call recorded, so you can check our work.
A recruiting team that calls under your name.
Rodeo Leads books recruiting appointments for agency owners and IMO and FMO leaders who write life and health, health only or Medicare. Our team calls licensed agents on your behalf, screens them against your criteria and for coachability, introduces your opportunity and books the ones who fit into the hours you open. Agency owners from Symmetry, WFG, Primerica, Family First Life, Integrity and AmeriLife have worked with us.
Every call is recorded, and we review the recordings every week, with feedback to each caller. It’s how the calls made under your name stay up to standard.
Rodeo Leads is a trade name of Rodeo Marketing LLC.
5 years
booking recruiting appointments
100+
agencies served

What we won’t do.
- Book someone who doesn’t meet your criteria.
- Send you a booking our team hasn’t checked.
- Book agents from your own IMO or downline, unless you ask.
- Sell you sign-ups. Who joins your agency is decided in your interview.